Project details
This innovative pop-up store showcases Stella McCartney's dedication to sustainability and circular fashion. Designed as a yin-yang symbol, the structure embodies the brand’s core values of harmony, duality, and regeneration. The circular form reflects the balance between nature and fashion, with two distinct spaces highlighting the Black Edit and White Edit collections. Located in Central Park, the pop-up is strategically placed between the iconic Plaza Hotel, hosting the Fashion Group International (FGI) Night of Stars, and the Central Park Zoo, home to the National Animal Conservation Society.
Operating for the weekend of the prestigious FGI Night of Stars, the temporary retail space integrates sustainable practices at every level. From its repurposed materials to eco-friendly construction methods, the design serves as a literal and symbolic manifestation of Stella McCartney's commitment to designing out waste and promoting a regenerative future. Beyond being a luxury shopping experience, the pop-up aims to inspire visitors to rethink the possibilities of circular fashion while offering a high-end, immersive environment that aligns with the brand’s vision for sustainable luxury.
Date | Fall 2024 |
Tools used | Revit, Photoshop |
