R0AM // Hatch Inc.

Details

As Showroom Display and Sales Assistant, I worked at the intersection of visual merchandising, brand storytelling, and customer experience. I led the curation and styling of showroom displays, ensuring each presentation aligned with seasonal fashion trends and elevated the overall aesthetic.

I contributed to social media marketing, mainly on TikTok, focused on video curation, trend forecasting, and creative direction. I collaborated on campaign development and storytelling, analyzed competitor behavior, and refined brand positioning to stay ahead of the cultural curve. I utilized my strategic marketing and artistic storytelling to translate identity into dynamic visuals that resonated across platforms.

This role allowed me to merge analytical insight with creative execution, strengthening brand engagement. It also deepened my understanding of personal relationships in the fashion world and the importance of balancing storytelling with aesthetics.