Collaboration Overview

The goal of the JW PEI collaboration was to showcase a piece from their 2025 new collection in a way that highlighted the brand’s effortless, inclusive, and empowering aesthetic. The campaign required high-quality, visually appealing Instagram content that emphasized the product itself, ensuring it was well-lit, clear, and free from distractions such as other brands or cluttered backgrounds. The intention was to create a polished and cohesive visual story around the bag that would align with JW PEI’s brand image and resonate with their audience of fashion-forward, social media-savvy consumers.

My Contribution

I wore four different outfits and shared three Instagram dumps to tell multiple stories about the bag and the brand, showcasing its versatility and providing outfit details to inspire followers. I selected the location, ensured all imagery was well-lit, sharp, and cohesive, and created an Instagram reel along with two TikTok videos to expand the campaign’s reach across platforms.

The content I produced provided JW PEI with a high-quality, versatile visual library that could be leveraged across social media. The multiple Instagram dumps demonstrated how the bag could be styled in different ways, while the reel and TikTok videos offered dynamic, shareable content to engage a broader audience.

Specifications