HNI/Allsteel Showroom

Project details

HNI/Allsteel, a global office furniture manufacturer, challenged our team to reimagine the showroom experience—creating a space that not only showcased their evolving product line but also fostered community connection and exploration.

As Senior Project Lead, I developed the overarching design vision and led the creation of a flexible, multifunctional space that guided visitors through a curated journey of brand, product, and purpose. The final result was a distinctive and innovative environment that remained true to the design intent while staying within budget. The project was recognized with an Interior Design Magazine Best of Year Honorable Mention -affirming its impact within the industry.